Course curriculum

    1. Instructor Background

    2. Slides

    3. Agenda

    1. Assessing the International Market

    2. Assess Which Markets To Go Into

    3. Two Tools For Assessment

    4. Pestle

    5. SWOT Analysis

    6. Example SWOT Analysis- Starbucks

    7. Knowing Your Competitors

    8. The 4 Ps of International Marketing

    9. Document Your Plan

    10. Resources

    1. Section 2 Agenda

    2. Sales Route Checklist

    3. Start With Your Customer

    4. Two Types of Sales Channels

    5. Choosing The Channel

    6. E-Commerce B to C

    7. Advantages of E-Commerce

    8. Disadvantages of E-Commerce

    9. Risks of E-Commerce

    10. Set up and Manage E-Commerce

    11. Advantages to Using a Distributor

    12. Disadvantages to Using a Distributor

    13. Disadvantages to Using a Distributor 2

    14. Finding Distributors

    15. Sales Through Distributors

    16. Sales Through Retailers/ Partners

    17. Sales Through Retailers/Partners - Disadvantages

    18. Selecting Retailers/Partners

    19. Managing Retailers/Partners

    20. Distributor vs Retailer/Partner Chart

    21. Sales Through Agents

    22. Direct Sales In-Person

    23. What Channel is Right for You

    1. What Do You Think Makes a Good Salesperson?

    2. Sales Representative

    3. Partner Manager

    4. Business Development Representative

    5. Sales Process

    6. Example Sales Process

    7. How Do You Manage Your Team?

    8. Conclusion

    9. Questions from the Audience

About this course

  • $300.00
  • 45 lessons
  • 2.5 hours of video content