Training Curriculum

  • 1

    Introduction

    • Training Information
  • 2

    Resources

    • PowerPoint
  • 3

    Training Introduction

    • Table of Contents
    • Training Objectives
  • 4

    Being Ready

    • Are We Ready?
    • Two Distinct Perspectives
    • Before We Get Started
    • Resource Allocation
    • My Space Case Study
    • Worksheet for Your Business
    • Quiz
  • 5

    Why Exporting?

    • Why Exporting?
    • Evaluating Your Business
    • Your Company's Core Competency
    • Your Company's Value Proposition
    • Value Proposition: Failure or Success
    • Your Company's Financial Drivers
    • Your Company's Competitive Situation
    • Reasons for Going Global
    • Overriding Strategic Objective
    • Page 20 Worksheet Overview
    • Quiz
  • 6

    Where to Export?

    • Where to Export?
    • Market Size
    • International Market Statistics
    • International Sub-Markets
    • Ideal Customers
    • Finding Customers
    • Costs to Get There
    • Risks and Probability of Success
    • Export Control Regulations
    • The European Union
    • China
    • Africa
    • Market Ranking
    • Cost and Risk Mitigation Strategies
    • Worksheet for Your Business
    • Quiz
  • 7

    How to Export?

    • Exporting Possibilities
    • Business Structures
    • Getting Ready
    • Branding
    • Pricing
    • Marketing Materials
    • Legal Planning
    • Making Contacts
    • Contracts vs. Relationships
    • Structuring Contracts
    • Rules of Interpretation
    • Worksheet for Your Business
    • Quiz
  • 8

    What Next?

    • What Next?
    • Business Structures Abroad
    • Protecting Market Position
    • Worksheet for Your Business & Your Completed Exporting Strategy
    • Quiz