Course curriculum

    1. Instructor Introduction

    2. Slides

    3. Agenda

    1. Why Expand Internationally?

    2. Benefits of Taking Your Business Global

    3. 4 Key Steps to Global Expansion

    4. Questions to Answer for Successful Market Entry

    1. Defining Your Brand Positioning

    2. Write a Positioning Statement

    3. Write A Positioning Statement Exercise

    4. Positioning Statement examples from class

    5. Examples from famous brands

    6. How to Localize your Statement and Content

    7. Best in Class examples

    1. Total Addressable and Serviceable Market Size

    2. Example of Market Segmentation

    3. Target Market Segmentation Strategies

    1. Types of Audience Segmentation

    2. Guess the Persona

    3. Class Exercise

    4. Exercise

    5. Examples from Class

    6. Define Buyer Persona

    7. Exercise

    8. Examples from class participants

    9. Lessons Learned

    10. Lessons learned - Bic pens

    11. Importance of DEI

    12. Key Takeaways

About this course

  • $300.00
  • 29 lessons
  • 3 hours of video content

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